is becoming more and more important with most Malaysians (almost 56% according to a latest market research conducted in Malaysia) checking their emails at least twice a day. In fact email marketing in Malaysia is possibly the best possible strategy for your business in Malaysia today – regardless if your’e an SME (Small Medium Enterprise) or a larger multinational business.
Don’t just take our word for it though! Read on to find out exactly how you can boost your business’s revenue in no time with email marketing.
Email marketing in Malaysia is in fact, still ranked as the most effective marketing channel, beating out social media and even Search Engine Optimisation (SEO) according to a recent market research study.
What Is Email Marketing Malaysia?
Email marketing basically involves the practice of sending highly effective series of emails to prospects and customers. Effective email marketing convert prospects into customers, and turn one-time buyers into loyal, raving fans. In fact email marketing allows you to also personalise each email sent to your customer base, ensuring that each email specially appeals to every single one of them.
Why Does Email Marketing in Malaysia Work?
When you choose to do email marketing as part of the digital marketing campaign practiced by your business, you are taking action of reaching out to people who are already interested in some way with either your service or product. In addition, a series of emails sent at the right opportune time, also helps to convert interested prospects to instant customers.
Why Email Marketing in Malaysia is Critical for your Business?
Regardless of the size of your business in Malaysia, if you’re reading this article, then you know for a fact that email marketing should be part of your general outreach to either clients or stakeholders of your business. Often email marketing could mean the very survival of your business, if not allowing you to reach much higher conversion, revenue and subsequently profit generated by your Business in Malaysia. If you’re interested to learn more about how you can improve your email open rates using a new methodoly introduced by Clickvio, then check out this article.
Email Marketing is Affordable
If you’re a Malaysian SME (Small Medium Enterprise), then we know you’re often working with a limited marketing budget. So you’re often left wondering if you should spend the limited and crucial resource in terms of a marketing budget on that fancy website, Facebook Ads, SEO (Search Engine Advertisement) and so much else. If you have not thought of email marketing as a crucial facet of your business’s digital marketing – then think again!
In addition email marketing actually is a very cost-effective digital marketing tactic that actually takes very little investment to get started. In fact you can get started with ActiveCamaign, which is one of the largest email marketing software available for a. Thereafter their cheapest plans starts at just USD 9 a month or RM 40 a month. Additionally, it is also relatively inexpensive to maintain over time, allowing small businesses to get more for their marketing spend. For the full pricing details of Activecampaign and how you can maximise what you get with their pricing plan, check out this article.
Furthermore once you have actually obtained an email address of a prospect or a person who is interested in your product or services, you can reach out to them to offer content that is valuable, as well as pitch a sale offer at any time in the future – for many many years. The best part is that sending these marketing emails are all FREE!
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Email Marketing Generates High ROI
Now you already know that email marketing in Malaysia is affordable (starting at just RM40 a month!), but you may be wondering about is email marketing a digital marketing channel the would regenerate high return on investment for your business. Results matter at the end of the day, which is exactly why email marketing is not even an option for most businesses – it’s a requirement!
One of the main reasons why email marketing is so effective, especially when it comes to small businesses in Malaysia – is that it provides a significant return on investment for investing in a very affordable email marketing and automation platform like ActiveCampaign.
How Effective is Email Marketing in Malaysia
Although the actual email marketing ROI (Return on Investment) will undoubtedly vary from business to business, there are plenty of reasons why email marketing would provide some tremendous value for Malaysian small business owners.
Some of these email marketing benefits are as listed below:
- Boost your Business’s Revenue – Email marketing would provide an instant and immediate boost to your business’s revenue as it gets interested prospects or clients to take the offer that is personally sent to them. In other words – you will get a much better conversion rate with the ‘fence-sitters’ when it comes to sales.
- Drive more traffic to Website – Constantly keeping in touch with your customer base and clients would allow you drive a surge in traffic of interested and relevant people to your business’s website. Email subscribers also tend to more ‘qualified leads’ – which means that this traffic via email is significantly more relevant than ‘cold traffic’ that come across your website – which directly translated to higher conversion (or purchased take up rates).
- Improve Brand Awareness – In a world where making a lasting impression on your clients is getting much more harder due to the constant advertisement that we are all subjected to – either online or offline, email marketing helps to build customer loyalty and improve your brand awareness at the same time. Email marketing in Malaysia would also easily net you return or repeat clients over time with newsletters, promotional email offer etc.
Email Integrates Well with Other Tactics
Another key misconception about the use of email marketing is that it’s a ‘standalone’ type of digital marketing. This cannot be further from the truth. Utilising email marketing allows small business owners to integrate it amazingly well into other digital marketing techniques (i.e. Social Media Marketing etc.) In fact email marketing works best when combined with other existing digital marketing strategies already in play.
As a business owner, you can create various marketing emails to meet a number of key business goals and support other marketing campaigns. Utilising email marketing this way also tremendously increases what you can get out of your other marketing spend (i.e. Facebook Paid Ads for example).
For example, when it comes to social media marketing, if your goal is to increase your social media audience – you can easily share buttons and CTAs with your email content.
As such email marketing is very versatile strategy that you can easily integrate into your existing online of offline marketing strategies already in place in your business.
Conclusion | Email Marketing Software Malaysia
As detailed in the above article, email marketing in Malaysia offers significant and measurable return on investment for businesses (both small and large alike), as it allows a direct line of communication with the people who are already interested in your products or service. The best part is that each email is literally free of charge when you want to reach a pool of tens of thousands of people and you can do so repeatedly for years to come.
As such if you’re a business owner in Malaysia, and growing your business’s revenue and profits is a priority for you – then email marketing is exactly where you should start with. Take advantage of today with their and you can literally get started with just RM 40 a month thereafter by clicking below.
Take your business in Malaysia further in 2020 with email marketing today!
