So you’re thinking about the possibility of using Email Marketing Malaysia to grow your Malaysian based business, but have no idea where to even start, or even how much it’s going to cost you?
Well you’ve certainly come to the right place! Our guide to effective Email Marketing in Malaysia will help you to skyrocket the revenues of your Malaysian based business in no time at all with our golden email marketing tips and tricks.
Email marketing can be a very lucrative asset for a business to have over a long period of time as it offers a direct channel of communication to your most valuable pool of customers that is easily replicated and most important of all – COMPLETELY FREE each time you use it!
What Is Email Marketing? | Email Marketing Malaysia
Email Marketing Malaysia basically refer to the practice of sending emails to customers or prospective customers. It is one of the most effective type of digital marketing strategies a business should be investing in, as it is completely free once you have obtained the email fo a customer, and it also performs really well in converting a prospect into a long-time customer for the business.
It is not an over-exaggeration to say that an investment in effective email marketing converts prospects into customers, and turn one-time buyers into loyal, raving fans.
Why does email marketing work so well? | Email Marketing Malaysia
Email marketing in Malaysia unlike other marketing channels, allows you to keep in touch with your customers on a consistent basis. It could be for something as simple as “Thank you for visiting our website” a cheery message such as, “Welcome on board,” or a personalised “Happy Birthday,”.
Emails are simply the easiest and most effective way to keep a constant flow of communication with your customers and let them know that you truly value them. Customers just as all off us humans do – absolutely love it when a business treats them as an individual, and not just a commodity. This applies for all types of businesses – i.e. services industries such as fridge repair, medical clinics such as dermatologist or just about any other type of business in Malaysia.
However it is often a fine line between a spammy email that floods your email to one that provides value constantly. Most business owners who get started on email marketing Malaysia tend to start sending ‘Promotional’ or ‘Sales Discount’ emails from the get-go which turns off the people on your list and simply gets them to either ‘Unsubscribe’ to your email list or ignore every single email you send.
You certainly do not want that!
For email marketing to be effective, you should provide value in your content, and the more value you provide for your target audience, the more they’ll look forward to hearing from you every single time!
When that happens, it’s a lot easier to get them to engage with your call to action when you actually do promote something.
Plenty of data is available to back up the benefits of effective email marketing:
- Over 85% percent of adults like to receive promotional emails from companies they do business with. (MarketingSherpa)
- Email marketing is almost 40 times more effective than Facebook, and Twitter combined in helping your business acquire new customers. (McKinsey)
Benefits of Email Marketing | Email Marketing Malaysia
The benefits offered by an effective email marketing Malaysia strategy or campaign are numerous such as the following:
- Email marketing is a lot cheaper and faster than traditional mail, mainly because with email, without the cost of envelopes, stamps, the effort to do so etc.
- It is also a lot cheaper than other digital marketing channels such a Social Media Marketing, Search Engine Marketing etc. as once you have a prospect’s email, you can simply send out unlimited emails to him/her and establish a relationship that could easily last years without spending a single cent!
- Another added benefit is that it allows the tracking of behaviour of your recipients. The various insights provided by email marketing softwares such as Active Campaign (such as open rates, link clicks and various others) means that you can better understand consumer behaviour and how you could tweak your marketing message to them accordingly to be more effective.
- More than 50% of Malaysian internet user check or send emails on any given day, meaning your emails are definitely going to be seen by the people you send them out to.
Email Marketing Case Study for your Malaysian Business
Let’s do an email marketing case study as follows:
You are a Malaysian Business Owner and you invest in an email marketing software such as Active Campaign which costs just a mere USD 17 or about RM 70 a month to maintain up-to 1000 contacts on your email marketing list.
Your total investment per month is merely RM 70.
Now after a contact signs up to your list, you literally have the potential of reaching out to them as many times as you’d like for FREE.
Let’s assume you’re SME (Small Medium Enterprise) and you main product that you sell costs RM 50 to keep things simple. Do also keep in mind that we won’t be spamming our subscribers by asking them to buy each time, and we ‘re only going to offer a sales email once a week and provide countless value and content in between via emails instead.
At a 2% conversion rate (i.e. actual number of people who make a purchase), your list of 1000 subscribers will generate you a minimum of RM 1000 each week! (1000 emails x RM 50 x 0.02). For a monthly investment of just RM 70, your business would be literally raking in RM 4000 every single month with an email marketing strategy that is sound and effective!
How does that sound for a marketing tool with a significant Return on Investment (ROI)?
Not to mention that your cost of reaching out to your valuable pool of potential customers is literally zero each time you click send.
How to do Effective Email Marketing in Malaysia
For email marketing to be effective, and for your email list of subscribers to grow in no time at all, what you’d want to do is simply offer a freebie – this could be a physical item or a digital item (such as how-to guide, tips & tricks etc.) Offering something for free in return for an email is one of the most effective ways for you to grow your business’s email list successfully and quickly.
Once your prospect has already signed up to your email list, you can send a welcome email and set up a sequence of automated follow up email all of which are easily done using our preferred email marketing software – Active Campaign. All you have to do is spend maybe 30 minutes to set up to 10 automated emails that would continue going out each time someone subscribes to your email list – generating revenue automatically for your business and more importantly easily create customers for life!
How to get started with Email Marketing in Malaysia
To get started with email marketing for your business in Malaysia, simply click on the link below to sign up for your exclusive FREE TRIAL account for the world’s leading email marketing service with Active Campaign.
Get Help with Email Marketing | Email Marketing Malaysia
If you’d like professional assistance with managing and executing your email marketing campaigns, then simply drop us a line here at Elevate Digital and we’d be happy to get you started in no time at all. We provide custom email copy-writing and email marketing automation campaigns to scale your business to much greater heights with effective email marketing strategies.
Alternatively check out our outstanding, world-class animated videos here and how you can scale your Malaysia based business to greater heights using animated videos that sell to your audience.